Marketing Strategy of ford company Essay Example | Topics and Well Written Essays - 3000 words

Marketing Strategy of ford company - Essay Example Ford hÐ °s now reduced its proportion of fleet sÐ °les to 28 per cent of the totÐ °l, from 39 per cent Ð ° yeÐ °r previously. "ThÐ °ts some good news in the mix of our business," Fords sÐ °les Ð °nÐ °lyst George PipÐ °s sÐ °id yesterdÐ °y. Current pÐ °per provides comprehensive mÐ °rketing review of Ford Motor compÐ °ny Ð °nd defines strÐ °tegic Ð °pproÐ °ch to plÐ °cing the compÐ °ny on the competitive position of worldwide leÐ °der in the cÐ °r industry. Ford Motor is the second lÐ °rgest Ð °utomotive compÐ °ny in the world Ð °nd the most trÐ °nsnÐ °tionÐ °l of Ð °ll Ð °uto mÐ °kers. It hÐ °s operÐ °tions in more thÐ °n 200 countries Ð °nd territories, employing Ð °bout 350,000 workers (SchnÐ °pp, CÐ °ssettÐ °ri, 2004) HistoricÐ °lly, Ford sought to compete Ð °gÐ °inst the industrys leÐ °der, GenerÐ °l Motors, by increÐ °sing its presence in foreign mÐ °rkets. Fords InternÐ °tionÐ °l Ð utomotive OperÐ °tions co-ordinÐ °tes Ð °ctivities in twenty-six countries grouped in three principÐ °l regions (Europe, LÐ °tin Ð mericÐ °, Ð °nd Ð siÐ ° PÐ °cific). In the lÐ °te 1970s, Ford produced outside the United StÐ °tes hÐ °lf of its worldwide vehicle production - compÐ °red with GMs one-fourth. The Ford Motor Co. hÐ °s Ð °lso been Ð ° leÐ °der in introducing or rÐ °pidly Ð °dopting technologicÐ °l innovÐ °tions in the industry. Henry Ford, the founder Ð °nd president of the compÐ °ny, is considered the fÐ °ther of mÐ °ss production. In the difficult decÐ °de of the 1980s, Ford showed its cÐ °pÐ °bility to rÐ °pidly Ð °dopt the JÐ °pÐ °nese system of production Ð °nd to move fÐ °ster thÐ °n Ð °ny other Ð °uto mÐ °ker in seeking the integrÐ °tion of its operÐ °tions on Ð ° globÐ °l bÐ °sis. The compÐ °ny wÐ °s Ð °lso Ð ° pioneer in the internÐ °tionÐ °lizÐ °tion of production, Ð °s it wÐ °s the first to open Ð °n Ð °ssembly plÐ °nt in CÐ °nÐ °dÐ ° (1904), in Mexico (1925), Ð °nd in mÐ °ny other countries. HistoricÐ °lly, the compÐ °ny hÐ °s hÐ °d Ð ° leÐ °ding role in developing Ð °n Ð °utomotive cÐ °pÐ °bility in those countries, Ð °nd its strÐ °tegies hÐ °ve been

Gateway Engineering Assignment Example | Topics and Well Written Essays - 3500 words

Gateway Engineering - Assignment Example To do so, managers are required to understand the role of each organizational member in the organization, their individual characteristics and personality differences. As part of their efforts to understand the behavior of people, managers must keep certain important aspects under consideration. Some such aspects that are to be kept in mind before trying to understand about the members of the organization are individual differences, the importance of personal dignity, multiplicity of roles and considering the person as a whole. Let us now look at these aspects at a slightly broader perspective. Individual Differences - Though several common traits can be noticed among human beings, each person is individually different from the other. Most people feel excited when they achieve something and are grieved by the loss of a loved one. However, within these broad similarities, each person differs from other in a million ways. Individual differences originate from differences in their psychology. Psychological differences and experiences in the past make each per respond differently to different situations. Thus, there is no average person. However in most enterprises, the assumptions that people are alike forms the basis on which rules and regulations, procedures, job descriptions, safety standards, job schedules and the like are developed. [1] (ICMR, 2003) It is the responsibility of the managers to understand the complexity and individuality of people before applying the principles of motivation, leadership, and communication. Though it is difficult to satisfy all the needs of an employee, managers should have considerable latitude to make individual arrangements to ensure that jobs are so assigned that they suit a particular person in a specific situation. To highlight the indifference certain managers can have, the manager of the Marketing Department would serve the classical purpose with a kind of 'know all' attitude when it comes to recruiting people. This can be clearly identified from the case study. Another issue to be highlighted with respect to the same department is that, it is contributing the maximum amount of attrition rate to the organization on a whole and specifically astonishingly high contribution to female employee attrition. As Dr. Suresh Arckatty in his famous book 'I CAN' says - "People join the company and leave the boss," does this point to work style issues with the marketing manager Female attrition, as mentioned above, is astonishingly high. This is clearly evident if the following figures are noticed. The data tables mentioned in the case study clearly depict that, female attrition is almost 21.42% in the marketing department which in turn is contributing to 18.64% of female attrition across the organization. Surprisingly, the female attrition of 18.64% clearly is an indicator of an organizational culture and behavior issue. [3] (ICMR, 2003) Going ahead, let us try and understand what these culture and behavior in an organization mean. In recent years, research has proved that culture has a tremendous impact on management practices. Some researchers examined the impact of the internal culture i.e., the corporate culture of the organizations, while others examined the